- Posted by: Millon Unika
- Categories: All, Business, Digital Marketing, SEO / Social Media
Top Twitter Marketing Tips for Small & Medium Business
Over the past few years Twitter has become one of the most powerful Social Media platforms. It has a huge user base worldwide which increasing with every passing day. Also many prominent personalities, industrialists, celebrities has their official Twitter accounts. Also they are quite active in twitter. For promoting small & medium size business its also become an effective medium. Marketers realised its potential and now using Twitter massively for their business promotion. Here we will discuss about Top Twitter Marketing Tips for Small & Medium Business which can help you to strategies & plan your business promotion plan on Twitter.
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1. First Create an Attractive Profile Company Twitter Handle
Your profile or twitter handle is the most crucial thing to start with your brand promotion in twitter. It will define your brand impression on Twitter & help your business to catch most of the attentions. Make sure to put almost everything relevant to your business. Make a compelling twitter handle for your company.
There are 5 main elements you should keep in mind for an ideal profile:
Display Picture – Put a proper display picture for your profile; either your own or your brand logo.
Background Image – Use an image relevant to your brand.
Profile Description – Keep it simple & smart. Use keywords related to your brand for your target audiences.
Location – Use a proper location as it will help for near me searches.
Profile Template – Use a high quality & good image which will represent your company. Profile template will distinguish your Twitter profile with your brand image.
2. Follow Potential People & People Who Matter to Your Business
Twitter has become one of the top social media platforms for user across the world. It has prominent presence of celebrity & big entrepreneurs also. So it’s a platform full of resources. It can be a huge platform to find the target audience for your business. Start following your close contacts and your existing & satisfied customers. Let them spread the word for your business. It can be good campaign for building your brand value. Now target your main audience to make your brand visible to them.
Similarly, follow the most influential people in your industry who have already established their name. Enhance the engagement with your twitter connects.
One the easiest way to get an idea of whom to add your following list, is to study to competitors. Analyze their activities & whom they are targeting and also see their following list.
3. Even in Twitter Content is King
Tweeter has a restriction on post size. Your Tweets can only be 140 characters long. Therefore you need to be very smart & to the point about your tweets. Also need to look after that, its relevant to your brand. Remember though it’s short in length, but still content is King in tweeter also & quality content wins anywhere.
Once again, competitor analysis is the foremost important thing to start with.
Analyze the successful tweets of your competitors and topics they are selecting to target the market. But one important thing you need to remember, don’t do direct sales pitching and spam your followers with lots of your product links it may offend them. Rather share information about latest news, events or any updates related to your brand.
Tweeter is a very powerful social engagement platform so treat it in that way only; it’s ultimately going to build your brand value to your audiences. Share information which can be helpful to others, give solutions to any particular problem or updates related to your brand. Also never miss to retweets with informative & relevant contents which will help your followers.
Therefore make your tweet content strategy smartly. It should not be long, but at the same time chose relevant contents to tweet which are compelling enough.
4. Repeat Your Tweets Multiple Times
It’s the most useful & effective way to reach most of your audience. No one is online all the time. Therefore your best can be missed by your followers. So repeat your tweets multiple times so it can reach maximum of your target audiences. You can do this with services like the Buffer app. with this you can schedule your tweets according to different time zones so that your target audience across the world can see your tweets.
5. Quick Retweets Can Help You
Whenever you tweet, few retweets always give you some extra mileage & reach. This is not in your hand, but you can initiate & push it with the service like JustRetweet.com. You need to signup with them, need to link your tweeter profile, participate in retweets, need to earn credits. You can submit your tweets here & it will help you to get multiple natural & real retweets quickly, which will make your tweets reachable to wider audiences.
It will surely add some value to your tweets.
6. Follow Twitter Trends-Choose #hashtags Wisely
For a successful business you need to be aware of the latest trends & happening things around you. Always keep an eye on the latest trends and updates in twitter related to your industry.
You can use related #hashtags in your Tweets to widen your reach. Don’t be a spammer, avoid irrelevant #hashtags and always chose #hashtags for your tweets wisely.
7. Be Active and Consistent
Apart from any strategy or tips, the most important thing is that you need to be active in tweeter and need to be consistent with your tweets. An inactive profile & tweeting once in a while will not going to help you with any strategy.
Therefore, strategies your activity in twitter for promoting your business & be consistent. You brand will gradually build a strong presence among the target users.
8. Run Polls
To enhance user engagement more you should run polls on relevant, trending & attractive topics and also ask open ended questions. This will increase your user participation level & will bring your readers into conversation with lesser efforts.
9. Connect All Your Social Accounts & Channels
Connecting all your social accounts & channels to twitter is one of the best ways to utilize the opportunities & huge user base of twitter. It will drive traffic to all of your social channels by & you can have increased flow of potential customers. Social Platforms like: Instagram, Facebook etc. can be easily integrated with Twitter now. You can link your other social accounts to your twitter account and directly post to twitter and vice versa.
Remember this most important thing: whenever you want to post to twitter directly you’re your other social accounts, always craft your post wisely because twitter only allows 140 characters. Your post can be distorted and will add no value if you forget it.
10. Twitter Ads
This is another effective & fast way to promote your business to your target audience & reach to maximum number of twitter users. This paid twitter ads will push your promotional campaign or tweets to thousand of your potential customers who are not even in your following list. With the help Twitter Ads you can quickly grow your community, increase high value followers and drive whisper campaign by promoting your account. You can also track the progress & statistics of your promotion from here.
All you need is just setup target audience, keywords & setup budget for your promotion. Remember selecting appropriate keyword will boost your promotion even more. Paid Twitter Ads will help your tweets to be featured in many target news feeds other than your followers. Currently Twitter has three different types of promotional campaigns such as: Promoted Tweets, Promoted Accounts, and Promoted Trends.
11. Customer Support Twitter Handle for Your Business
Managing a Customer Support Twitter handle for your business is very beneficial as you can instantly connect with your customers, give instant reply for solution and manage customer query or complaints. This will enhance your customer satisfaction & will build your brand value higher. Many organizations has their customer support handle from where customers can directly tweet their issues for quick replies.
Be active & polite in your support handle, give quick & positive responses. This will also show how you give importance to your customers & will build a good reputation for your business.
12. Short URL Links
Short URL links are the most effective ways to promote your business or products. There are many useful URL shortening services available such as ‘Google URL Shortener’, ‘Bitly’ etc. Your tweets can only be 140 characters long. So using short URL is an effective way to promote your links. These above mentioned services shorten your URL highly & make it look appropriate in your tweets. Moreover from its backend panel you can track how many clicks your link got and also can analyze what type of content your audiences click most. This is a very effective way to strategies your content & brand promotion.
13. Difference Between @ & .@
Know the difference between @ & .@. It will help you a lot for your promotions. While twitting, by tagging simple @ before any user will be treated as a direct tweet. This tweet will be visible only to the user you tagged and in the particular section of your profile. The tweet will not be visible in your profile’s main feed & also will not be featured in any of your followers main news feed.
You can overcome this scenario by just adding a period in front of @. In this case it will be featured in your main feed. Also the tweet will appear on your followers’ news feed.
So as an example if your tweet is not a direct tweet use .@user instead of @user.
14. Have Twitter App in Your Smartphone
With large number of smartphone usage twitter access has increased massively. You can always be connected to your handle with the help of the Twitter App. By using Tweeter from your smartphone will give you lots of extra advantages. One of them is the push notification. It will update you every time about twitter activities whether your app is on or closed from background service. This App will increase your engagement with your followers & you will never miss to reply in-time or tweet to promote your brand.
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